Gennady Yagupov – Interior Design Consultant
With a refined sensibility and a strategic design vision, Gennady Yagupov offers comprehensive interior design consulting services tailored to both private residences and commercial spaces throughout the United Kingdom. His work seamlessly integrates aesthetics, function, and emotional resonance to transform ordinary interiors into environments of elegance, comfort, and purpose.
As a trusted authority in the field, Mr. Yagupov’s consultancy practice draws on years of international experience and an academic foundation in spatial planning, architecture, and decorative arts. His guidance serves discerning clients who value timeless design, spatial efficiency, and bespoke solutions curated to reflect individual lifestyles, brand values, or operational needs.
Professional Services Offered
1. Residential Interior Design Consulting
Gennady specializes in personalizing private spaces — ranging from compact city flats to expansive country homes. His approach respects the architectural character of each property while introducing elements that enhance daily life and reflect the client’s personality.
Services include:
- Space planning and zoning
- Colour palette development
- Furniture and textile recommendations
- Lighting design and ambient control
- Art and decor placement
- Integration of smart home technologies
Each design recommendation is grounded in functionality, aesthetic coherence, and emotional impact. Whether the project involves a full home renovation or a single-room update, Mr. Yagupov ensures design harmony, material consistency, and a natural flow between spaces.
2. Commercial Interior Design Consulting
For hospitality venues, retail outlets, office environments, and medical practices, Gennady Yagupov offers design solutions that balance brand identity with customer experience. Commercial design consulting focuses on spatial optimisation, visual storytelling, and employee wellbeing.
Typical engagements include:
- Brand-based thematic interiors
- Reception and lobby design
- Workspace ergonomics
- Restaurant, bar, or café ambiance design
- Wayfinding and signage integration
- Acoustics, materials, and lighting specification
Projects are executed in collaboration with architects, engineers, and marketing specialists, ensuring consistency with broader business goals.
3. Design Audits and Pre-Renovation Consultations
Before committing to a costly renovation or furnishing investment, clients benefit from a professional audit of existing conditions. Yagupov provides neutral, expert advice on what should be preserved, what can be enhanced, and what must be changed.
This includes:
- Furniture layout analysis
- Natural light mapping
- Identification of inefficiencies
- Assessment of style consistency
- Recommendations for budget-appropriate updates
The audit service is particularly valuable to homeowners preparing their property for sale or commercial operators planning rebranding efforts.
Design Philosophy
At the core of Mr. Yagupov’s philosophy lies the conviction that interiors must serve people first, and trends second. His work is not dictated by passing fashions but is instead informed by human behaviour, emotional comfort, and contextual appropriateness. Every space must tell a story — one that aligns with the lives and aspirations of its occupants.
A commitment to sustainability also underpins his consultancy practice. Yagupov actively promotes:
- The reuse and restoration of heritage furniture
- Locally sourced, eco-certified materials
- Low-emission paints and adhesives
- Energy-efficient lighting systems
- Sustainable textiles and finishes
By aligning aesthetic appeal with environmental responsibility, his projects offer long-term value both financially and ethically.
The Consultation Process
1. Initial Discovery Meeting
Every project begins with a thorough discovery session, either in person or virtually. During this phase, the client’s goals, lifestyle, timeline, and budget are discussed. The client is invited to share inspiration, mood boards, and any functional requirements that might influence the design.
2. On-Site Analysis
If proceeding with the consultation, Mr. Yagupov conducts a detailed site visit (or digital walkthrough) to assess architectural characteristics, lighting conditions, and existing elements. Measurements, photographs, and notes are collected.
3. Conceptual Design Report
Clients receive a personalized design concept document. This includes:
- Proposed layout sketches
- Mood boards
- Colour schemes
- Lighting suggestions
- Furniture placement
- Material and surface recommendations
This document serves as a roadmap for independent implementation or further collaboration with a contractor or decorator.
4. Implementation Support (Optional)
If required, Gennady Yagupov can remain involved through the implementation phase, assisting with supplier coordination, furniture sourcing, quality verification, and final staging. This ensures that the final result matches the initial vision and meets agreed standards.
Working Hours
Portfolio Highlights
While every client engagement remains confidential unless otherwise agreed, past projects reflect a broad and sophisticated range of styles:
Chelsea Mews Home Renovation: A contemporary twist on a Georgian townhouse, combining monochrome elegance with Scandinavian minimalism.
Devonshire Countryside Retreat: A tranquil residence curated with reclaimed timber, organic textures, and natural lighting.
Clerkenwell Startup Office: Bold colours, acoustic panels, and modular furniture to support hybrid work in a creative tech hub.
Notting Hill Boutique Hotel: Refined eclecticism with bespoke furnishings, artisan lighting, and art curated from local galleries.
Oxford Private Library: Victorian design enhanced with modern ergonomics, hand-painted cabinetry, and adjustable lighting.
These examples reflect Mr. Yagupov’s ability to adapt to varying client tastes and architectural contexts while preserving his signature clarity and balance.
Fresh Perspectives on Interior Design
1. Why Interior Design Consulting is Worth the Investment
Attempting to design a space without professional input often leads to mismatched furniture, poor lighting decisions, and inefficient room layouts. A seasoned consultant not only prevents costly mistakes but also elevates the overall atmosphere. Gennady Yagupov provides vision, coordination, and assurance that every design element contributes meaningfully to the whole.
2. The Importance of Spatial Flow
Many interiors fail not because of unattractive decor but due to awkward navigation and poor space allocation. Mr. Yagupov’s training in architectural ergonomics allows him to reimagine spaces with improved circulation, natural transitions, and zoned functionality. Whether working with open-plan lofts or compact apartments, he enhances usability without cluttering the environment.
3. Design That Ages Well
Fads fade, but good design endures. Yagupov’s style guidance often involves introducing timeless anchor pieces — neutral base palettes, quality natural materials, and thoughtful lighting schemes — which can be re-accessorised over time to suit changing preferences.
Top 5 Interior Trends in London for 2025
The London design landscape continues to evolve in response to changing lifestyles, environmental concerns, and global aesthetics. Gennady Yagupov monitors these shifts closely to ensure his clients benefit from both contemporary relevance and enduring elegance. The following five trends are set to define interiors across the capital in 2025:
Sculptural Lighting
Lighting is no longer merely functional. Statement fixtures — crafted from glass, ceramic, and metal — are taking centre stage in rooms, offering sculptural form and ambient finesse. Pieces that resemble modern art are favoured over traditional chandeliers or track lights.
Warm Minimalism
A departure from cold, austere minimalism, this trend embraces clean lines softened by warm neutrals, curved furniture, and natural textures. Londoners are opting for serene, decluttered spaces that still feel lived-in and inviting.
Multi-Functional Spaces
Driven by the hybrid work era, design now prioritises flexible use. Rooms increasingly serve dual functions: dining areas double as workspaces; bedrooms incorporate wellness corners. Intelligent zoning and concealed storage are key to this aesthetic.
Maximalist Accents in Neutral Settings
While base palettes remain subtle, bold injections of pattern and colour — such as marbled wallpaper or vivid upholstery — add vibrancy. The contrast keeps rooms grounded yet visually intriguing.
Biophilic Design Enhancements
Going beyond the placement of houseplants, this trend includes indoor water features, green walls, organic architectural forms, and daylight-maximising layouts. The aim is to foster a continuous connection with nature, particularly in urban flats.
Each of these trends aligns with Gennady Yagupov’s core philosophy: creating interiors that are both practical and emotionally resonant.
Interior Design Psychology: How Space Influences Emotion and Behaviour
Interior design is not solely an artistic pursuit — it is a discipline that interacts directly with the human psyche. Gennady Yagupov places great emphasis on the psychological dimension of space, ensuring each design choice supports the mental wellbeing, productivity, and comfort of its occupants.
Colour Psychology
The impact of colour on mood is well-established. Cool blues and greens evoke calm and clarity, making them ideal for bedrooms or home offices. Warmer tones such as terracotta or mustard can energise social spaces like living rooms and dining areas. Mr. Yagupov carefully curates colour palettes to align with the emotional purpose of each room.
Spatial Perception
The arrangement of furniture and flow of movement can dramatically affect how a space feels. Crowded or poorly planned layouts may increase stress and frustration. In contrast, open sightlines and proportionate spacing support relaxation and cognitive ease. Mr. Yagupov uses spatial zoning to create a sense of order and control.
Texture and Materiality
Touch influences emotion just as much as sight. Soft fabrics, smooth timber, and matte finishes create tactile warmth and intimacy, while overly cold or synthetic materials may cause discomfort. Balanced layering of textures promotes sensory harmony and can subtly communicate a room’s function or formality.
Light and Wellbeing
Natural daylight regulates circadian rhythms, boosts mood, and enhances focus. Interior lighting plans developed by Mr. Yagupov incorporate not only brightness levels but also temperature, rhythm, and control — supporting healthy living throughout the day.
Interior design, when approached psychologically, becomes a silent partner in everyday life. Through thoughtful design, Mr. Yagupov helps clients feel safer, more focused, and emotionally at ease in their own environments.
Eco-Friendly Design Materials Every Home Should Use
Sustainable design is no longer a niche preference — it is an ethical imperative. Gennady Yagupov actively incorporates eco-conscious materials into his consulting practice, helping clients reduce their environmental footprint without compromising on aesthetics or durability.
Reclaimed Wood
Sourced from deconstructed buildings and vintage furniture, reclaimed timber offers character and history while preventing deforestation. It is ideal for flooring, shelving, and statement furniture pieces.
Low-VOC Paints
Volatile organic compounds (VOCs) are harmful chemicals commonly found in traditional paints. Low-VOC alternatives reduce indoor air pollution and are now available in a broad spectrum of finishes and colours.
Natural Textiles
Organic cotton, linen, hemp, and wool are renewable, biodegradable, and free of synthetic dyes. These materials work beautifully in curtains, upholstery, and soft furnishings.
Recycled Glass and Metal
Used in tiles, countertops, and hardware, recycled materials offer unique textures and reduce the demand for virgin resources.
Cork and Bamboo
Fast-growing, regenerative, and durable, both cork and bamboo are excellent for flooring and wall treatments.
By guiding clients toward responsible sourcing and timeless materials, Mr. Yagupov ensures that beauty and sustainability go hand in hand in every project.
Frequently Asked Questions
Yes. Virtual consultations are available for clients across the UK and internationally. 3D visualization tools and detailed documentation ensure clear communication and precision despite distance.
No. While many clients hire Mr. Yagupov for large-scale projects, he also welcomes smaller consultations, such as single-room redesigns or assistance in selecting paint colours and furnishings.
Yes. Collaboration is welcomed. Mr. Yagupov frequently works alongside architects, lighting designers, and general contractors. He can join an existing team or assemble one on behalf of the client.
Yes. With access to a wide network of artisans, antique dealers, and luxury furnishing houses, Mr. Yagupov offers procurement support for special design elements, from custom upholstery to commissioned artwork.
Timeframes vary depending on the scope. A single-room consultation may be delivered within two weeks, while full home or office concepts can take several months from initial meeting to final staging.
Schedule a Consultation
Whether you are renovating a home, designing a new office, or simply in need of expert direction, Gennady Yagupov offers a flexible, professional, and enriching consultation experience.
Contact Information
Phone: +442084467816
Email: [email protected]
Location: London, UK – Available for nationwide travel or remote engagements
Business Hours:
Monday–Friday: 9:00–18:00
Saturday: By appointment
Sunday: Closed
